Do you really own your domain name?

The last step in launching a new website is updating the DNS pointers on the client’s domain name. Sometimes with churches and small businesses this leads to the realization that nobody knows who controls the domain name, or even who owns it. This is important, your domain name (yourname.com) is a corporate asset. You need to manage it as such. I have seen churches and businesses forced to register new domain names and change their marketing materials because they find their current name is really owned by a former employee/volunteer/vendor who is no longer available. Three things to...

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Is your website embarrassing?

Five things you can check in five minutes... It’s September. The kids are back in school, and many businesses and non-profits are ramping up for their busiest time of year. It’s also a good time to review your website and social media. Many of your customers and new prospects will be seeing them in the next few months. Now is a good time to make sure they are up to date. Frankly, is your website embarrassing? Here are five things you can check in five minutes: 1) Check the information on your website and social media. Is it all correct? Did any phone numbers or contacts change...

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Is your mobile website costing you customers?

I was shopping at a big box store this weekend and remembered I needed new bags/filter for my wet/dry vacuum in the garage. Of course, the filters come in a dozen sizes and don’t say which size fits which vac. No problem for me, I have a web browser on my cell phone. I know which model I have so I can look it up on the company’s website and make the purchase. No sweat, technology is great. Except it didn’t work out like that. The company’s website didn’t load on my phone properly. I refreshed the site and got part of the page, including the button to lookup...

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Effective Church Communications Seminar – Tulsa, Sept 16-17, 2013

Main Street is partnering with the Tulsa Metro Baptist Network to present this two day seminar. The first day will be presentations by the Baptist General Convention staff, and the second day is Main Street’s Effective Church Communications seminar. Topics include: Introduction to church communications Seven principles for effective church communications How to get big results from a small website Social media: the best fellowship tool since the crockpot Herding cats, coordinating communications, and other fun stuff Group therapy This information works equally well for non-profits and...

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Do your customers use social media?

Probably so. The latest research published by Pew Research Center (August 2013) has the following findings: 72% of online adults use social networking sites. Almost 90% of online adults between 18 and 29 use social networks. (no surprise there) 60% of online adults between 50 and 64 use use social networks. 43% of online adults over 65 use social networks, up from 8% only 3 years ago. Hispanics and Blacks are slightly more likely to use social networks than Whites. Education and household income have very little affect on usage. Urban residents have slightly higher usage than rural, but...

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