When reviewing their sites, we often find they don’t even have those keywords on the site, or if they do, the keywords are embedded in a graphic where Google can’t read them. Sometimes simple copy changes can generate big improvements in ranking.
Another problem is wanting too broad of keywords. Google likes specialists. It’s a lot easier to impress Google with a whole site on “Motorcycle Insurance” than just “Insurance”. If you add a location to your “motorcycle insurance” as in “Denver motorcycle insurance” it’s even easier to get good rankings.
If you want to sell any kind of insurance, anywhere, to anyone, it’s really difficult to get enough traffic to hold a top Google ranking. If you are not a Fortune 500 company, it might be more realistic to target your search engine placement on more specific keywords.
Holding a top Google ranking can be complicated and expensive for some keywords, but often we can find solutions that are easy and affordable. Give us a call for a free consultation and see how we can help you.