Critical WordPress Security Update 3.9.2

WordPress released a new security update 3.9.2 on Aug 6, 2014 eliminating a recently discovered security hole affecting several content management platforms. This hole allows an attacker to flood the website with requests that can overwhelm the server and crash the site. The issue was only recently discovered, and is fixed by the 3.9.2 update. If your WordPress site is running the current version with auto-updates, the new fix should be installed automatically. If you are not running a current version, or do not have auto-updates, then this new version should be installed immediately. As...

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The Big 6: The first step to getting your communications under control

Working with non-profits on their websites, we commonly see two problems: (1) they have trouble generating content, they have no new information to put on their site, or (2) they are overwhelmed with content and their site is a jumble of unprioritized competing messages and announcements. Both cases are painful for the staff, and discouraging for their audiences. The Big 6 Interestingly, the solution for both cases is similar. Focus on the most important stuff. What are the six big events in the year that you need EVERYONE to know about? If you don’t have any content, start with these....

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Developing a style guide to strengthen your brand

The purpose of a style guide is consistency. Whenever you have more than one person creating communications materials for an organization, it helps to have a guide outlining the styles and design standards for the brand. Contrary to what many amateur designers believe, consistency is good. You don’t want every piece of marketing collateral to have a fresh and unique look from the others. Strong brands have consistent and recognizable styles. Most Americans can identify an Apple product by the box from 50 feet away. Always the same colors, fonts, and style. You never see Apple marketing...

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We didn’t visit your church because of your lousy website

My wife and I recently realized one of our dreams, and moved to an acreage in the country. We are on the outskirts of the same metropolitan area, but completely on the opposite side – over 50 miles from our old house. Too far to commute, we needed to find a new church. Since we are not very familiar with the new area, it’s been a wide open search. Fortunately, there are lots of options. There are a dozen rural churches nearby, and if we go 15 minutes back toward the city, there are a hundred more in the suburbs. (yeah, we live in the Bible Belt.) Too many to visit. How to choose?...

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Improving your ranking on Google

Frequently new clients come to us wanting to improve their search engine placement. They complain that their site doesn’t rank highly on the keywords they want. When reviewing their sites, we often find they don’t even have those keywords on the site, or if they do, the keywords are embedded in a graphic where Google can’t read them. Sometimes simple copy changes can generate big improvements in ranking. Another problem is wanting too broad of keywords. Google likes specialists. It’s a lot easier to impress Google with a whole site on “Motorcycle...

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