I was shopping at a big box store this weekend and remembered I needed new bags/filter for my wet/dry vacuum in the garage. Of course, the filters come in a dozen sizes and don’t say which size fits which vac.
No problem for me, I have a web browser on my cell phone. I know which model I have so I can look it up on the company’s website and make the purchase. No sweat, technology is great.
Except it didn’t work out like that. The company’s website didn’t load on my phone properly. I refreshed the site and got part of the page, including the button to lookup filters and accessories, but it was too small to select on a touch screen, and the rest of the page was jacked up anyway.
I tried for a couple of minutes, got frustrated and decided it would probably be easier to look at a new unit from a different vendor. Guess what? I can buy a competitor’s unit for almost the same price as a filter and bag for my old model.
Is your mobile website (or lack of a mobile website) costing you sales? More people are accessing websites from smart phones, and they are not just kids, they are business owners and professionals.
Check your website on your smartphone. Is it useable?