The economical one page website

The rise of social media has changed how websites are used. As more discussion, promotion and photos move to social media, the traditional website becomes either smaller, or a redundant copy of data that also exists on social media. Many individuals and small groups start with a Facebook page or Twitter feed and then look toward a traditional website to gain search engine placement. But, with all their content already on social media sites, they dread the extra work of maintaining another copy of it on a website. Enter the one page website. The one page website goes back to the old strategy...

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New iThemes Builder Customization Training

iThemes has released their new tutorials hub with over 63 new videos ranging from WordPress 101 to Advanced Builder CSS. We are particularly excited about the nine part Builder CSS series as iThemes contracted Main Street to develop and produce those videos. Our own Adam White developed those videos and is the voice you hear on them. This is the most in-depth training available on customizing Builder CSS. The following videos walk you through the Builder customization process: Builder CSS: Overview Builder CSS: Main Background Builder CSS: The Header Module Builder CSS: The Navigation...

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Would Jesus Use Social Media?

I grew up in a couple pretty conservative churches where it was common to look for “scriptural authority” to do new things. It wasn’t a challenge, it was just their way of testing new ideas to make sure they weren’t going astray. Consequently, I’ve been asked multiple times “Would Jesus use social media?” It’s both a fair and honest question. We are encouraging churches to jump on Facebook and Twitter and who knows what else — is this really someplace the church needs to be? Aren’t there risks and dangers? My answer is always the...

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One easy way to improve your ministry communications at no cost

An open letter to pastors and ministry leaders: For almost two decades, I have helped churches across the US and Canada with communications consulting and training. I work with churches that have incredibly effective communications, and others that struggle to publish the sermon notes each week. From this experience, I have discovered one easy, free technique that is guaranteed to improve the quality and effectiveness of your church communications. Here it is: Give your communications team at least two weeks lead time. That’s the distinguishing factor between churches with great...

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New research: 67% of American online adults are Facebook users

A new research report released on Feb 5, 2013 by Pew Internet shows that over two-thirds of American online adults are Facebook users.  This represents more than half the US adult population. Social networking sites are also be accessed more frequently that before. On a typical day nearly half all adult internet users access a social network site. Almost half them reporting accessing the site several times a day. This means Facebook and other social media are excellent tools for reaching American adults across all demographics. Survey results...

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