More and more companies are adding video to their websites. Production costs have dropped drastically and the benefits are pretty straightforward:
1. Video is sticky
In the world of web stats, “stickiness” refers to how long people stay on your site. If they click on your site and immediately click away, your site is NOT sticky. Video makes people stay longer on your site. When they stay longer, they are more liable to click on other links and investigate your site more deeply.
2. Video improves your search engine exposure
Youtube is the second most popular search engine in the world. The math is pretty simple: if you don’t have some type of content on Youtube, then you are not listed on the second most popular search engine — period. If you have a product or service that requires an “educational” sales pitch, Youtube is the perfect place to tell your story.
3. Video is engaging
Generations of Americans have grown up on TV. They prefer to watch than to read. It’s easier to get people’s attention and hold it with video than with written text. When you want to call someone to action, video generates better results than copy.
4. Video reinforces your brand
Video lets you say a lot in a short time. Everything from the choice of talent, to wardrobe, to backgrounds and music send messages to the viewer. If you are in an industry with many similar competitors and products, video can help you stand out as unique.
Main Street now offers custom web video production with packages starting under $500. Contact us for details and start using video to improve your website responses.


