Many businesses wonder what the benefit is of adding a blog to their site. How is a blog different then the content I currently have on my site. The truth is, that to the outside world, it isn’t all that different.  The main difference is the timeliness of the content. A blog allows you provide a constant flow of content to your site. Although, in order to do this, the content will probably not be as high of quaility as what you may be used to. For this reason, most blogs are written in first person and the author is identified in the post. It’s easier to compose content in first person and allows you to worry less about the composition and more about the content. When you are able to focus wholly on the content then you are able to contour your content around your keywords that you are wanting to be found under. The other element involved in blogging is the comments that you allow on your blog posts. Comments and ping-backs show the search engines that site visitors are interested in your content and gives you more credibility for the topic of that particular blog post. There are many different platforms on which you can blog, but the best system for SEO and customizable flexibility is WordPress.  As you think about blogging, here are a few tips to go by. Read More→

No one could have predicted a few years ago how successful online social networking would have become.  What we know now is that it is beyond a fad or a nitch market. Social Networking sites are the new wave in communications. Facebook, with it’s over 2 billion users, is quickly replacing other forms of online communication to become the premier place where information sharing takes place on the web. Facebook and sites like it are an ideal way of collecting marketing research as well as spread word of mouth marketing about your business. With a Facebook page for your business you can connect with your clients in a new, more personal way while at the same time collecting demographic information about your client base. Facebook also branches out your market utilizing your current clients and giving them an easy way to tell their friends about you. By becoming a fan of your page, they are identifying their affiliation with you to all their friends. Here are a few was to encourage people to connect with you in Facebook. Read More→

Pay per click advertising is the most effective marketing you can pay for. If you have a budget for continued marketing, then Adwords are your most cost effective solution. For as little as a few cents, you can bring customers looking for your products and services right to your website. The best part about Google Adwords, is that when a visitor searches your keywords and clicks on your Ad, Google tracks that and it contributes to your natural site page rank. So even if you don’t have a continuous budget for marketing with Adwords, it would benefit your site to run Adwords for a few months. Especially if you are launching a new business or just trying to reposition your business to a new market. You can target your Adwords regionally to decrease unnecessary hits to your ads and you can simply set a max budget, so your advertising costs will never exceed what you intended to spend. Here are a few tips for setting up your Adwords. Read More→

The often overlooked and sometimes ignored aspect of an SEO strategy is your back end server stats and/or analytics. People are hitting your site now, and understanding the how, why, and what of your current viewers is the first step in seeking out new visitors and expanding on your current viewer base. Most hosts offer a statistics monitoring service that allows you to keep track of the basic visitor information. Google Analytics offers the most comprehensive statistics solution out there today, and it is completely free. The Analtics reports from Google Analytics will help you answer the following how, why, and what questions that will help you build your online marketing strategy. Read More→