Archive for Small Business

WordPress 3.0.1 is Released

Friday, July 30th, 2010

The first update to the new WordPress version 3.0 was released yesterday. It looks like it consists of a fairly small number of minor fixes. This is good news that reinforces that version 3.0 is running well after a month and over 11 million downloads.

If you’ve been waiting to see if 3.0 is stable before upgrading, I think it’s good. We’ve been converting sites to 3.0 for the last few weeks with no glitches. It’s a good sign that the first update to 3.0 consists of minor fixes.

Time to upgrade to 3.0.1.

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Theme Customization Labs

Wednesday, July 28th, 2010
Join us for our theme customization labs (via webcast) on August 11-12, 2010. Each lab session will focus on one of the four best selling themes from iThemes. We will present some basic rules for customizing these themes, then open the webcast for live Q&A. Bring your questions and let us help you with your site.
You can attend all four sessions for only $79 total (not each!). In each live webcast we will be taking questions from the attendees and helping with customization changes on their sites. This is live support at it’s finest.

Lab size is limited. Pre-registration is required.

(All times in Central daylight time)

Wed, Aug 11 – 1:00 – 2:00 pm    Customizing the iThemes Essence theme

Wed, Aug 11 – 2:30 – 3:30 pm    Customizing the iThemes Architect theme

Thu, Aug 12 – 1:00 – 2:00 pm     Customizing the iThemes Flex theme

Thu, Aug 12 – 2:30 – 3:30 pm     Customizing the iThemes Builder theme

Price: $79 for all 4 sessions. Since labs are limited in size, registration fees are non-refundable.

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Some developers have tried to paint WordPress as a great blogging platform, but not a “real” CMS (content management system). While most professional WordPress developers don’t agree, the lack of custom content types has been a continued weakness of the platform.

Who needs custom content types? Let’s say you’re building a site for a real estate agent and you want to have standard blog/news posts on the site, but you also want an area where homes for sale can be listed with custom fields like square footage, number of bedrooms, etc.

Prior to 3.0, you could tweak post records and create different categories and tags for news/blogs and houses. But data entry still goes into the same place and still relies on users knowing which boxes to fill out for which types of data. You could do it, but it wasn’t pretty, and was prone to errors if your data entry wasn’t precise. It also created issues if you want to exclude the new house listings from the RSS feed of the blog. It could be done, but it took some work.

Now, with WordPress 3.0 you can create custom post types. (If you’re a programmer, think of these as custom data tables.) Each custom post type can have it’s own entry screen, display templates, categories and tags.

In the real estate example, you can now have a menu item on the admin menu that says “Add House”. That link will take you to a dedicated input screen with all the house data, and nothing else. If you add a blog post through the regular posts screen, it won’t include any custom fields for the houses.

Nice, clean, easy data entry. Much harder to make mistakes that cause data to pop up in the wrong place.

Now you can build custom post types (they should be called custom data types) for your client portfolios, member directories, success stories, and all the other custom content types we have been cramming into customized posts in prior versions of WordPress.

With custom post types, WordPress can now honestly be considered a “real” CMS. When added to WordPress’ existing strengths such as easy of use and huge support base, it makes WordPress a serious platform for developing any type of web site — not just blogs.

If you’ve been hesitant to use WordPress because it couldn’t handle custom data types, it’s time to look again. If you have a WordPress site with several types of posts and custom fields, it may be time to upgrade to 3.0 and clean up your site structure. It will make your site easier to manage, simpler to code, and much easier to expand and enhance. Check it out.

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Video: Using Google Webmaster Tools

Monday, April 5th, 2010

Do you ever wonder what Google knows about your site? Maybe you have a new site and wonder IF Google knows about your site.

To help answer these questions, Google provides a great resource called Google Webmaster Tools. These tools let you see what Google knows about your site. They also help you tell them about your site. And like most Google tools, it’s completely free.

These tools also provide a great set of resources for existing sites. They show which pages are indexed, your highest ranked keywords, where your traffic comes from, and much more.

In this session we will look at how to use Google Webmaster Tools to submit site information to Google. In the next session we’ll look at some of the reports and insights Google can provide on a mature site.

To start the submission process we generate a sitemap. A sitemap is a specially formatted file that lists all the pages on your site. Our demonstration site is based on WordPress, so we will use a free plugin to generate this file.

If we don’t have a sitemap, then whenever we launch a new site, we have to wait for Google to discover it on their own, and then hope they actually find all the inside pages.

But first we have to register our site with Google Webmaster Tools tell them we exist. Here is how:

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Webcast: Building Sustainable Websites Using WordPress

Monday, March 22nd, 2010

URL: http://www.ustream.tv/recorded/5727147

(Original live broadcast: Friday, March 26, 2010)

With it’s thousands of community-provided themes and plugins, WordPress offers an array of options never before available to web developers. But it also brings new challenges for building sustainable websites – those that can be upgraded without breaking, maintained and enhanced without shattering into pieces.

In this session we will discuss principles and guidelines for using WordPress or other open source tools to build sustainable websites. We will discuss the challenges and hidden gotchas of both open source software and community-provided addons, and strategies for making sites easier to support and enhance in the future.

If you are a WordPress developer, or a businessperson looking at WordPress as a platform for your next website, this session will give you some great guidelines for avoiding the “dark side” of open source software.

The session is presented by Adam White, who leads the customization team for MainStreetOpen.com.