20 easy ideas to promote your big event on social media

The secret to getting a good response on social media is understanding your followers. People don’t follow you on Facebook / Twitter / Instagram to see another copy of your standard advertising, they follow because they want to see behind the scenes and be...

Principles of Effective Communications #1: Guests come first

Principles of Effective Communications For Churches and Non-Profits Principle #1:  Guests come first One of the challenges in communications for churches and non-profits is that we do a tremendous number of recurring events, most of which are attended by the same...

Is Google penalizing your ranking for not being mobile-friendly?

Starting yesterday (4/21/15), Google will take your site’s “mobile-friendliness” into account when providing search results to mobile devices. This means your site may rank lower on Google searches from cell phones and tablets if they don’t...

Your website as the digital anchor to your online marketing

Your website is more than just another element in your online marketing mix. It should be considered the digital anchor that holds all the other pieces together. Even with the phenomenal rise of social media, your website is still the one online property that you...

Why doesn’t my website show up on search engines?

True story. Several years ago a pastor at a medium-sized suburban church called me. “We need help. If you Google “Baptist church” in our town, our church website doesn’t even come up at all. Several other churches show up on page one, some aren’t even in...

Two ways to know it’s time to update your website

Like a lot of things in life, websites need to be updated every few years even if they were fabulous when launched. We don’t think you need to update every year just because, but there are some factors that will help you decide when to go for a new look. Here...