We build websites for lots of churches and non-profit organizations. One of the primary uses of ministry websites is to promote events, but we continue to be amazed at how poor many churches are at describing their events. As we talk to the staff we hear that the event sponsors don’t provide many details, and the communications staff doesn’t have the time or ability to chase down details.
So here is our contribution to the cause. This Ministry Event Promotion Worksheet covers the information needed to cover most events. This worksheet can be passed to minstry staff to complete and return, or used as an outline for an interview. Not all questions will apply to all events, but this should give you a great start for your next church news article.