adwords2Pay per click advertising is the most effective marketing you can pay for. If you have a budget for continued marketing, then Adwords are your most cost effective solution. For as little as a few cents, you can bring customers looking for your products and services right to your website. The best part about Google Adwords, is that when a visitor searches your keywords and clicks on your Ad, Google tracks that and it contributes to your natural site page rank. So even if you don’t have a continuous budget for marketing with Adwords, it would benefit your site to run Adwords for a few months. Especially if you are launching a new business or just trying to reposition your business to a new market. You can target your Adwords regionally to decrease unnecessary hits to your ads and you can simply set a max budget, so your advertising costs will never exceed what you intended to spend. Here are a few tips for setting up your Adwords.

  1. The more focused your nitch, the  better placement your Adwords will get and the cheaper price per click you will pay for those words. Example, “Real Estate” is going to cost a lot more than “Valley View Farm Real Estate” and you are more likely to get a better listing with a more specific keyword.
  2. The higher your budget, the better placement your Adwords will get. If you set a max budget of $50, then another advertiser using your same keywords sets a budget of $100, then their ad will come before yours. In a tight nitch market, the max budget may never be met, but that is a risk you have to be willing to take if you want optimal placement of your ads.
  3. People clicking on your ads is always a good thing. Even if it’s just your competitors getting a kick out of charging you a few cents by clicking on your ad. They are telling Google that people like your ad under those keywords and Google will increase your ad’s placement accordingly.
  4. The URL that your ad links to tells people a lot about the credibility of your content. If you are reaching out to a nitch market with your ad, consider a link like nitchmarket.yourdomain.com or yourdomain.com/nitchmarket That tells me that there is probably real content focus on what I was searching for.
  5. Run several campaigns and see what works. The results are very easily tracked, so it will be easy to define which ads are more successful.

Learn more and sign up at http://adwords.google.com/