wordpressMany businesses wonder what the benefit is of adding a blog to their site. How is a blog different then the content I currently have on my site. The truth is, that to the outside world, it isn’t all that different.  The main difference is the timeliness of the content. A blog allows you provide a constant flow of content to your site. Although, in order to do this, the content will probably not be as high of quaility as what you may be used to. For this reason, most blogs are written in first person and the author is identified in the post. It’s easier to compose content in first person and allows you to worry less about the composition and more about the content. When you are able to focus wholly on the content then you are able to contour your content around your keywords that you are wanting to be found under. The other element involved in blogging is the comments that you allow on your blog posts. Comments and ping-backs show the search engines that site visitors are interested in your content and gives you more credibility for the topic of that particular blog post. There are many different platforms on which you can blog, but the best system for SEO and customizable flexibility is WordPress.  As you think about blogging, here are a few tips to go by.

  1. Blog with purpose. More words are not alwasy better. Use words with purpose that enhance or build on those keywords you want to be found under.
  2. Use your blog to establish you as an expert. Speak with authority and give away some of the expertise.
  3. Develop your blog into a resource library. Try to realize while you are writing a post, how this post will be read a year from now. Organize timeless content separate from news that won’t be useful later. Make the timeless content easily accessible as a growing resource on your site.
  4. Force yourself to blog. Set a frequency that you promise yourself to blog. If users see a regular stream of blogs they are more likely to subscribe or revisit your blog on a regular basis.
  5. Link your blog feed to your social networks and allow users to subscribe to your feed or email updates.