facebook-logoA new research report released on Feb 5, 2013 by Pew Internet shows that over two-thirds of American online adults are Facebook users.  This represents more than half the US adult population.

Social networking sites are also be accessed more frequently that before. On a typical day nearly half all adult internet users access a social network site. Almost half them reporting accessing the site several times a day.

This means Facebook and other social media are excellent tools for reaching American adults across all demographics.

Survey results here.