Effective Church Communications Seminar
Date / Location:
Thursday, October 4, 2012
Henderson Hills Baptist Church
1200 East I-35 Frontage Rd
Edmond, OK 73034
Cost: $10 per person (includes lunch)
While the Gospel hasn’t changed in 2000 years, our culture and communications tools have. This one day seminar will show you how to effectively communicate with your community. Church communications is unique, and it has a unique set of challenges. Learn how to reach a new and ever changing generation with a timeless message.
What you will learn:
- Strategic principles to guide your communications efforts
- How to use the internet to reach visitors and members
- How social media can reach people you’ve never met
- How to organize and coordinate your communications tasks
Register today for this fast-paced, one day seminar.
9:30a Introduction to church communications
10:00a Seven principles for effective church communications
11:00a How to get big results from a small website
12:00n lunch (provided)
1:00p Social media: the best fellowship tool since the crockpot
2:00p Herding cats, coordinating communications, and other fun stuff
3:00p Group therapy
Introduction to church communications
Church communications is an odd combination. It’s a fragile blend of church administration, marketing, branding, journalism, and ultimately, applied evangelism. It takes a unique skill set and mindset to survive in this function. This workshop will give you tools and encouragement to do your job better.
Seven principles for effective church communications
Do you have more logos than ministries at your church? Do some ministries complain that other groups receive more support from communications than they do? Do you struggle with balancing announcements across print, web, live, and even more brochures? Do you need some basic principles and strategies to fall back on when making communications decisions?
Sometimes it’s hard to get everyone on the same page when they come from such diverse backgrounds. Often church communications is hampered by lack of common goals and divergent basic assumptions.
This session will present seven core communications principles collected from extremely effective churches around the world. When approved by your leadership, these principles give your a strategy for effective communications, and a defense from trying to be all things to all people. You can use these fundamentals to build your communications policies and plans.
How to get big results from a small website
Everyone knows that a large, expensive website gets better results than a small, cheap site. Right? Maybe, but a properly designed small website can do 80-90% of everything most churches need. This session focuses on the core functions every church website should cover and how to do them inexpensively — but still professionally.
Learn the most important things visitors want from your site. Learn what members expect to find on your website. Understand how modern blogging and social media software have revolutionized church websites and slashed development costs. See five website models from a free single page site, to a large multi-ministry supporting site.
Social media: the best fellowship tool since the crockpot
Social media allows church leaders unprecedented access into the lives of member and visitors. It allows both broader and deeper connections than other media, and it can enhance rather than replace face-to-face connections.
Learn how to use social media to connect deeper into people’s lives. Understand how the friends-of-friends concept drastically increases your reach in the community. You’ll see strategies on how to use social media that are free, easy, and highly effective.
Herding cats, coordinating communications, and other fun stuff
Where to start? So many ministries, so many events, so few resources, so little time. Coordinating church communications will drive you mad. This session outlines strategies and procedures for getting a handle on church communications and getting the best results from limited resources.
Understand the four major tasks (planning, collecting, coordinating, and publishing) and how to balance them. Learn the burnout risks of communications, and receive worksheets and procedures to help organize campaign planning, scheduling and data collection. Learn strategies for reusing content across multiple media that will save incredible amount of labor.
We know church communications is hard. Sometimes it good to know you’re not alone, and you’re not crazy. This roundtable discussion lets you share your challenges and struggles with fellow church communications professionals. Learn from your peers and meet others like yourself.