The rise of social media has changed how websites are used. As more discussion, promotion and photos move to social media, the traditional website becomes either smaller, or a redundant copy of data that also exists on social media.
Many individuals and small groups start with a Facebook page or Twitter feed and then look toward a traditional website to gain search engine placement. But, with all their content already on social media sites, they dread the extra work of maintaining another copy of it on a website.
Enter the one page website.
The one page website goes back to the old strategy of the website being a brochure for your organization. It includes a basic marketing statement, contact information and now includes links to your social media. For many individual and small organizations this is all they need. The one page website contains the static brochure data, and all news and dynamic data is accessible via links to social media.
The site at the top of this article is a good example. The client is a model who is looking for new bookings. In the modeling industry today, most of the traffic between models and photographers and agencies is already happening on Facebook. She already has a full portfolio on Facebook, and additional images on other social networks. All she needs on the web is a single page that Google can index and use to link prospective clients to her social media.
The one page website gives her the additional search engine exposure, and a single “anchor” to link all her other resources together. Now instead of having to list all her social media in each location, she can link everything back to her website, which will then provide links to the other content.
As new content becomes available, it is posted to Facebook and other social media, and not to the website. The one page website only needs to be updated when new social media links are added.
This strategy works with other professions, too. Many small churches and non-profit organizations can do their daily communications on social media, but still need a small website to anchor their presence on search engines. Many professionals and solo practitioners who struggle to keep up a blog may want to look at evolving toward a more static website, and more active social media presence.
Everything changes in the internet world. Make sure your internet strategy keeps up with the changes in the industry. You may find a small website and active social media to be an economical strategy to promote your business.
Terrell Sanders is president of Main Street Enterprises, a web development and consulting firm that specializes in small businesses and non-profits. He can be reached at tsanders@MainStreetOpen.com.