First the bad news: When you post to your business Facebook page, only a fraction of your followers will see any specific post. Facebook now recommends paying for boosts to make your posts visible to more people. The good news is you can improve the exposure of your...
We all know that longer passwords are more secure… but they don’t do any good if you can’t remember them. I won’t go through the math, but each character you add to a password makes it significantly harder to break. The problem is how to create a 10...
A few years ago the question we heard was “I already have a website, do I need a Facebook page, too?” Today startup businesses/ministries/non-profits are asking “We already have an active Facebook page, do we still need a website?” The answer...
Our “engagement content” will help you reach more people in your community for less than $2/day Facebook and Instagram both reward accounts that have high engagement – people sharing, commenting, and liking the posts. They do this by allowing more...
Internet and technology usage is reaching near-saturation levels According to a 2018 study from Pew Research, cell phone usage, internet usage, and smartphone ownership are all virtually saturated (97-99%) for adults under 50, college graduates, and households...
It’s that time of year. Whether you work for a church or charitable non-profit, your website will probably get more new visitors this month than any other month of the year. Is it ready and up-to-date? Here are six quick things to check before the rush of new...
After 20 years in the web development business, we’ve seen a lot of platforms and programming tools come and go. Today there are a number of decent proprietary systems for basic web development – Wix, SquareSpace, Hibu, and others. But at Main Street, we...
At Main Street our customers generally fall into two major groups: churches/non-profits, and small businesses. Depending on the client, the main purpose of the website will usually be to attract new customers (small business), new members (churches), or new donors...
Looking for a quick, easy (and inexpensive) way to generate some social media buzz? Try a Photo Booth at your next event. With a simple backdrop and a few inexpensive props you will have a free benefit for your attendees and a painless way to get your fans to share...
Starting with the July update, Google’s Chrome browser will start showing “Not secure” beside the address bar on all websites not using HTTPS connections (SSL encryption). Google has been slowly pressuring developers to create more secure websites...
Every business needs a strong website. There are several reasons: your website is the digital anchor for all your marketing efforts, your website is the online resource library that receives all your “For more information” references, but most importantly, your...
By Blake Davis The number one need in any church is communication. We need to communicate the Gospel to the lost, spiritual depth to the saved, and how we as a church body are pursuing those goals together. In response, the number one complaint about the church is a...
Pew internet released their latest study on Teens, Social Media, and Technology on May 31, 2018. Here are three trends we see in their results: 1. Social media platforms are changing. Facebook is no longer the de facto social media platform for teens. YouTube,...
Every church needs a strong website. There are several reasons: your website is the digital anchor for all your online promotion, your website is the online resource library that receives all your “click here for more information” links, but most...
As of November 2016, more users worldwide are accessing the internet from mobile devices than from desktop computers. source As of May 2015, Google reported more internet searches were completed from mobile devices than desktops. source Also in 2015, Google started...
1. Put your keywords on your site It’s amazing how many businesses complain their site isn’t listed under their preferred keywords, when those keywords aren’t even on the site’s homepage. If you want to be listed as the top plumber in...
It’s taken a while for the technology to stablize, but we now have a solution for developing mobile apps for Apple iPhones and Android phones that integrate with your existing WordPress website. You don’t have to maintain separate content on your app and...
We are rapidly coming to the end of 2015 and it’s important to verify your website and plugins are up-to-date. This has been a particularly vicious year for hackers exploiting old, outdated versions of WordPress and plugins to put malicious programs on...
Responsive is the new buzzword in web design. All the new sites we build are responsive, many of our past customers are coming back to have their sites redesigned to be responsive. So what’s the big deal? The term responsive means the site template automatically...
The secret to getting a good response on social media is understanding your followers. People don’t follow you on Facebook / Twitter / Instagram to see another copy of your standard advertising, they follow because they want to see behind the scenes and be...
